Dulux Colour of the Year 2027: Why We’re Ready for Soulful Sage

Soft, calming and incredibly easy to live with, Dulux has named Soulful Sage its Colour of the Year for 2027. And we think this could be one colour trend with serious staying power.

Every year, Dulux reveals a colour designed to capture the mood of the moment and influence the way we decorate our homes. For 2027, we're going green, but perhaps not the green you might expect.

Soulful Sage is a soft, silvery sage green that feels warm, natural and beautifully understated. It brings colour into a room without dominating it, making it a brilliant alternative to the whites, greiges and warm neutrals we've seen everywhere over the past few years.

And we're very much here for it.

A Dulux colour we can get behind

We're big fans of Dulux at Stagbrook. Our team includes a Dulux Academy approved sprayer, and it's a brand and product range we know well, rate highly and are very happy to recommend.

But good decorating isn't about insisting on one particular tin of paint.

Every home, surface and client is different. Some of our customers come to us knowing the exact brand, colour and finish they want. Others know they want something warmer, something greener or simply something different and need a little help getting there.

We're happy with both.

We'll work with your chosen paint specification or, if you'd like some guidance, we can help suggest colours, finishes and products that we think will work beautifully in your space.

Ultimately, it's about getting the right result for your home.

Why green, and why now?

There's something about green that just works in interiors.

It connects beautifully with the natural materials we're already bringing into our homes – timber, stone, linen and warmer textures, while still giving a room a definite sense of colour.

Soulful Sage feels particularly usable because it isn't loud or overly trend-led. It has enough grey and softness in it to feel sophisticated, but enough green to completely change the atmosphere of a room.

We can see this working just as well in a period Sevenoaks property as it would in a contemporary extension or newly renovated kitchen.

That's usually a good sign that a colour has some longevity.

Would we put Soulful Sage on all four walls?

Absolutely. In fact, we'd probably keep going.

One of our favourite ways to use a colour like this is colour drenching, carrying the colour beyond the walls and onto skirting boards, architraves and even the ceiling.

It removes those automatic flashes of brilliant white and creates a much softer, more considered finish.

We've used this approach on recent decorating projects and it can completely transform the character of a room, particularly in period properties where there's beautiful architectural detail to work with.

Soulful Sage is a great candidate because it's soft enough to use across a large area without the room feeling overwhelmed by colour.

Walls, woodwork and ceiling? We'd definitely consider it.

If a whole green room feels like a leap…

You don't have to go all in.

Soulful Sage could work beautifully on built-in cabinetry, alcoves, panelling, a fireplace surround or existing kitchen doors.

It's also where our spray finishing capabilities can come into play.

Rather than replacing perfectly good cabinetry or joinery because the colour no longer works, refinishing it can give it an entirely different look. With our own spray facilities and experience in specialist finishes, we can create the sort of smooth, considered finish that makes an existing piece feel completely new again.

Sometimes changing one element is enough to pull an entire room together.

What would we put with Soulful Sage?

This is where you can really make it your own.

For a warm, grounded interior, we'd pair sage with earthy tones, natural timber and aged brass.

For something quieter, combine it with soft stone, warm off-whites and tactile natural fabrics.

Or give it more personality with muted pinks, ochre, clay or a deeper green.

Our pick? Soulful Sage + warm timber + aged brass + plenty of texture.

Simple. Contemporary. And easy to live with.

Where would we use it?

Living rooms
We'd be tempted to colour drench. Walls, ceiling and woodwork in one tonal palette, with furniture, artwork and natural textures providing the contrast.

Bedrooms
An easy yes. Sage has a naturally restful quality and works beautifully with linen, timber and warm neutral tones.

Kitchens
You don't necessarily need to repaint the entire room. Sage cabinetry against a warm neutral wall could completely change the feel of an existing kitchen.

Home offices and garden rooms
Green and timber are natural partners. If you're creating a space that needs to feel calm but still have some personality, this is a great combination.

Hallways and period properties
Possibly one of our favourites. Sage works brilliantly with panelling, original mouldings and traditional joinery, particularly when you're brave enough to take the colour onto the woodwork.

Our verdict: it's a yes from Stagbrook

We think Dulux has got this one right.

Soulful Sage feels fresh enough for 2027 without feeling like something you'll be desperate to paint over in 2028.

It's calm without being bland. Colourful without shouting.

More importantly, it fits into a much bigger shift we're seeing in decorating.

We're moving away from automatically painting every ceiling white and every piece of woodwork brilliant white. Instead, there's much more thought going into how colour travels around a room, across walls, ceilings, doors, cabinetry and architectural details.

And we're all for it.

Not sure where to start? That's absolutely fine.

You don't need to know the paint code before you call a decorator.

You don't even need to know whether you want green.

Some clients come to us with a complete Pinterest board and the exact shade already chosen. Others simply know that their home needs refreshing and want someone to help them work out what could look good.

We're happy to work either way.

We can work with colours and products you've already selected, or help you explore ideas and make recommendations based on your home, its light, its existing finishes and how you actually use the space.

Dulux is a brand we know, use and rate – but we're not tied to it. The priority will always be choosing the right product, colour and finish for the job and creating something that feels right for your home.

Because a really good decorating job shouldn't just look freshly painted.

It should make you fall for the room all over again.